The Confederation of African Football (CAF) has announced a landmark partnership with TotalEnergies, worth a staggering $375 million over three years. This historic deal, secured by CAF President Patrice Motsepe, marks a significant milestone in African football, surpassing the previous partnership, which was valued at $250 million over eight years.
Under the terms of the agreement, TotalEnergies will sponsor 12 CAF events and competitions, including the prestigious Africa Cup of Nations (AFCON) and the Women’s Africa Cup of Nations (WAFCON). This partnership is a testament to the growing influence and appeal of African football, and CAF’s commitment to developing the sport across the continent.
The deal is a major coup for CAF, demonstrating the organization’s ability to attract significant investment and forge strategic partnerships with major brands. TotalEnergies, a leading global energy company, has reaffirmed its commitment to African football, recognizing the vast potential and passion of the continent’s fans.
CAF President Patrice Motsepe hailed the partnership as a “game-changer” for African football, stating: “This historic deal is a testament to the growth and appeal of African football. We are proud to partner with TotalEnergies, a company that shares our vision for the development of the sport in Africa.”
The partnership is expected to have a profound impact on African football, enabling CAF to invest in grassroots development programs, improve infrastructure, and enhance the overall fan experience. With TotalEnergies’ support, CAF will be able to stage world-class events, showcasing the best of African football to a global audience.
As African football continues to grow in popularity and influence, this partnership between CAF and TotalEnergies serves as a powerful reminder of the continent’s potential and passion for the beautiful game.
